Our team worked with the Community Transportation Association of America (CTAA) to produce a series of video highlighting the organization's Transit Planning 4 All (TP4A) initiative. Production was completed on site in Portland, Maine, Seattle, Washington, Portland, Oregon and Washington, DC.
Budgeting any project can be a struggle, especially when it comes to video. Many people have a difficult time wrapping their heads around the costs associated with producing a video. The key to getting the results you want are putting together a budget that best fits the end goal. If you want an 8K crane shot of Times Square with your company’s logo superimposed on every screen, but you don’t have the budget to hire the camera, crane operator or shut down NYC traffic, you may have to rethink why that shot is important to the story you’re telling. But, if you want your video to convey a sense of elegance and style through smooth camera movements, it’s much easier to budget for a video with that in mind. So how should you start budgeting your project?
Video can be a costly and time consuming endeavor, so why should nonprofit organizations consider using video? It is one of the best ways to reach a broad audience and achieve results. Whether your target audience is donors, both corporate and individual, or promoting your organization's mission, video can do this effectively.
Care Conversations was a series of video produced for a website that provided information and guidance for individuals and families looking at long term care solutions.